The big launch day for your new website is fast approaching – you’ve got a fantastic design and all the functionality you’d ever dreamed of. The customers are going to come flocking. Then your web designer asks if you have the content for the website, in a mild panic you cobble together some words, a paragraph from a recent brochure, your own musings…it’ll do, right? No one really reads the words on a website, do they?

We’ve got news for you – they do. And the content on your website can mean the difference between poor sales and runaway success.

• Let’s start with the basics – all three elements of a website have to work well for the website to be a real success – so great design, brilliant functionality (that’s how easy it is to use) and sparkling copy. It doesn’t matter if you have the best words in the world if you make it too hard for people to order.
• Your website is your shop front, except you’ve got no salesman there, so the words on your website have to do that very important job. The content of your website has to get the visitor excited about your product or service and ultimately make them want to buy. It has to guide them and push them right to the shopping cart.
• Your content has to answer the number one question for any buyer, ‘What’s in it for me?’. Don’t spend pages rattling on about the many wonderful features of your product or service – get to the good stuff, think benefits and what it will do for your customer.
• Web users read content in a very specific way – and that is why content lifted from brochures, press releases or other marketing materials don’t usually work well on the web. You need to develop content that is easy to read, bullet points work, as do short, concise sentences.
• You may want your content to work for both your customers and search engines such as google. By working with a copywriter who knows how to write flowing copy that contains keywords you can have the best of both worlds.
• And finally, just like design, the words on your website help to build a brand and the reputation of your company. The tone of voice you use may be your first or only point of contact with a customer and this can be your way to create a connection, loyalty and ultimately a long term buying relationship.

Huge thanks to Nicola from All Words for this. If you looking for a awesome copy writting service then check out Nicola and Rowena at www.allwords.co.uk.